Fox Sports has reached agreement with Comcast to acquire FOX Sports Pay & Play and Fox Sports Pay TV rights
FOX Sports has entered into an agreement to acquire the rights to broadcast FOX Sports and FOX Sports GO on Comcast Cable, the company announced Wednesday.
Comcast will acquire all of the rights for FOX Sports programming on Comcast’s cable systems beginning in 2019.
FOX Sports will also continue to carry Fox Sports GO, which will be a standalone service.
The acquisition of FOX Sports is expected to be completed in the second half of 2019.
Comcast said the deal includes the rights, as well as all related marketing, advertising, and subscription costs for the FOX Sports digital channels.
Comcast’s deal with Fox Sports is one of the biggest in the sports media industry.
Fox Sports was recently sold to Disney for $4.9 billion, while Comcast is expected soon to acquire both NBC Sports and NBC Sports Live Extra, which include Fox Sports’ primetime and pre-game coverage.
The network is also expected to eventually acquire Fox Sports 1 and Fox’s NFL telecasts.
The deal will give Comcast a significant market share in the U.S. sports streaming market, and Comcast’s acquisition will also allow the cable company to continue expanding its offerings to other streaming platforms, including Amazon Prime Video.
Comcast has long been rumored to be looking at a new streaming service that could compete with Amazon Prime and Google Play Movies and TV.